Publish & Sell Your Nonprofit Content on CharityHowTo

Digital products, online courses, templates, toolkits, guides, coaching packages, webinars, workshops. and professional services all work well here.

If you're unsure whether your content is a good fit, reach out — we're happy to take a look before you invest time preparing anything. 

Completely. You retain full ownership of everything you publish on the marketplace. There's no exclusivity — your content can live on CharityHowTo and anywhere else you choose to sell it. We're a distribution partner 

Not at all. Many of our strongest-performing products started as content that already existed — a workshop, a training, a guide — that was polished and adapted for the marketplace. If you've already built it, there's a good chance we can work with it. 

Promotion is essential — and if you're not in a position to actively market to your own audience, this probably isn't the right fit. That means your email list, your social channels, your consulting network, your community. The creators who do well here are the ones who treat this like a real launch, not a passive listing.

The 77,000 monthly visitors our ecosystem attracts is a number worth knowing — but it's important to understand that we drive that traffic through our own marketing efforts. It doesn't represent a passive organic audience that will stumble onto your content and buy it. What it does represent is the scale of reach we can bring to your content once your promotion generates the buying signals we need to put our weight behind it. That's when the real momentum kicks in.

You continue to keep 90% on all sales you generate—your margin is never reduced.

We’ve specifically structured the system to prevent any overlap or dilution of your momentum. Each product exists as two completely separate versions:

• Your version (90%) – publicly discoverable on the website and via search
• CharityHowTo version (50/50) – a hidden version, only accessible through direct promotional links we control

These two versions are never co-mingled and do not compete with each other.

This means:

• Any sales you generate—organic, direct, or through your own promotion—remain 100% attributed to you at the 90% share
• The 50/50 revenue share only applies to sales that come directly from CharityHowTo’s promotional efforts

In practice, this structure gives you an advantage: you retain full upside on all organic and self-driven sales, while gaining access to additional revenue through our marketing—without impacting what you’ve already built.

When your content reaches $1,000 in revenue generated through your own promotion, that's our signal that it converts — and that's when we step in with our own marketing muscle.

Here's what that looks like in practice: once you hit that threshold, your content becomes eligible for dedicated promotional emails to the CharityHowTo audience. From there, if the promotion is working and revenue is flowing, we will naturally lean in harder. That means potential exposure across our broader ecosystem — Nonprofit Library, Nonprofit Apps for technology-related content, and Nonprofit Discounts when a genuine discount applies. And for our strongest performers, there are even bigger opportunities we'll discuss when the time is right.

The honest truth is this: we can't predict what will or won't work. Every product behaves differently. What we do know is that the single most powerful factor in a product's success is its title — followed closely by its quality. Get those two things right, promote actively to your audience, and the momentum tends to follow.

One more thing worth knowing: if you're pricing your product, our marketplace tends to respond best to products in the $59–$249 range. That's not a rule — it's just what the data tells us. Every product is different, but if you're deciding where to set your price, that's a useful starting point.

If it's working, we lean in. When your content is generating revenue through our promotion, we are motivated to keep going. We are naturally aligned with your success — the better your content performs, the better it is for everyone.

For publishers generating good momentum, the opportunities grow with it. Publishers with strong sales have the opportunity to be featured in a NonprofitLibrary live product and service demonstration — a dedicated event where related products and services are presented to an audience of nonprofit professionals. What makes this opportunity particularly powerful is that registration itself is a signal of purchase intent. These are not passive attendees — they clicked to register because something about your product already caught their attention. That's a room full of warm prospects before you've said a single word. We should also be transparent: some NonprofitLibrary demonstrations attract strong registration numbers while others don't reach the threshold we need to make it worthwhile for everyone involved. If registrations aren't where they need to be, we will let you know early and reschedule rather than waste your time.

Built on nearly 18 years of nonprofit EdTech experience, we are continuously developing new ways to promote, highlight, and elevate content that's performing. While we know that direct promotion drives the strongest conversions, we are always looking for additional ways to give great content a little extra love. Publishers who get in early and build momentum here will be the first to benefit from everything we roll out next — new platform features, new promotional opportunities, and new ways to connect your content with the nonprofit professionals who need it most.

One more thing worth noting: strong content may also be eligible for promotion through Nonprofit Discounts, giving your audience another reason to buy and your content another channel to reach them.

Yes — with a structure designed to protect both your growth and the integrity of the marketplace.

For sales you generate (90% share), you receive access to your customer information. These are your relationships, and you should be able to continue building on them.

For sales generated through CharityHowTo’s promotion (50/50 share), customer data is not shared. In these cases, CharityHowTo is introducing the customer through its platform, audience, and marketing efforts.

This approach ensures:

• You fully benefit from the audience and momentum you create
• CharityHowTo can continue investing in marketing and driving new customers into the ecosystem

In short, you keep ownership of the customers you bring — and gain access to new customers through CharityHowTo’s reach, without limiting your upside.

When you promote your content to your own audience, you keep 90% of every sale. That's your version — discoverable on our website, searchable, yours to drive.

When we promote your content through our channels — primarily email — it's 50/50. That version isn't publicly discoverable and is only used when we're actively promoting it. So every dollar it generates is a direct result of our effort.

If you’re looking for a simple way to introduce your audience to the CharityHowTo Marketplace, your coupon code gives you a clear reason to do it.

Every publisher receives a unique coupon code tied to their name — something like YourName123 — that you can share however and whenever you choose.

The code gives your audience 15% off anything on the CharityHowTo Marketplace.

That means you’re not just sending your audience somewhere else — you’re giving them something genuinely useful: a meaningful discount across a nonprofit-only platform they can trust.

Your own products still follow the standard marketplace payout structure:

• 90% when you drive the sale
• 50% when CharityHowTo promotes the sale

And when your code is used on another publisher’s product, you earn 50% of CharityHowTo’s share of that sale, paid monthly.

Your coupon code does not generate additional commission on your own products.

Used well, your coupon code gives your audience a real benefit while creating an additional revenue opportunity tied to the audience you’ve already built.

Yes you can host your own webinars and workshops.

There is no fee. No Zoom costs, no platform access fees, and no charges for any of the infrastructure or logistics we handle on your behalf.

What you get is access to a nonprofit-only EdTech platform built specifically for webinars and workshops — not a generic tool adapted for this use case. This platform has been built and refined for nearly 18 years to serve one audience: nonprofit professionals.

The entire experience is designed to be seamless on both sides. Registration, Zoom integration, and follow-up materials all work together behind the scenes without requiring any technical setup from you. Your registrants sign up, receive communications, access the session, and get their materials — all within one unified system.

Here's how it works in practice:

• You provide your landing page copy
• We build and manage your registration page on the platform
• We handle registration confirmations and reminder communications
• We manage the Zoom integration and technical infrastructure
• We host recordings, slides, and bonus materials in each registrant's CharityHowTo library

Your role is simple:

• Bring your expertise
• Bring your audience
• Deliver the session

We handle everything else on the platform and infrastructure side.

The only requirement is calendar availability — webinar slots do fill up, so early coordination matters.

Yes — and it’s a strong way to build trust and showcase your expertise.

Free webinars must be education-first (≈90% value) with only a very light mention of any paid offering at the end.

A few key points:

• You lead the webinar and bring your audience
• CharityHowTo does not automatically promote free webinars
• In select cases, we may promote if it delivers exceptionally strong educational value

All webinars (free or paid) must be scheduled and coordinated with our team, as they run through our integrated platform and Zoom.

Registration data is attributed based on the source of the registration. You receive access to registrants you generate. Registrants generated through CharityHowTo promotion are not shared.

Yes — and it's a good idea.

Free content is one of the best ways to benefit from our organic traffic. Nonprofit professionals love free resources — and a well-crafted free guide, template, or toolkit is a natural way to introduce yourself, your brand, and your expertise to an audience that's already looking for what you know.

Free content reinforces your credibility and builds trust with your audience — which naturally leads some people to want to learn more from you through your paid offerings.

It also acts as a discovery tool. Someone downloads your free resource, experiences the quality of your work, and becomes more likely to purchase your paid courses or services.

Free content and paid products aren't competing — they're complementary.

There are two parts to this answer. First, all sales go through the CharityHowTo checkout — that's what ensures proper tracking, revenue attribution, and payouts. So your content lives within our marketplace, not as an external link to another platform.

Second, getting your content published is straightforward. You simply share your files — videos, documents, graphics, whatever your product includes — with us via Google Drive, and we handle the publishing on our end. You hand it off, we take it from there.

So yes, there is some preparation involved in gathering your materials, but the actual submission process is designed to be as simple as possible on your end. 

No upfront cost, no listing fee. Our model is simple — we earn only when you earn, through the revenue share on sales. 

Yes. It's your product and you set the price.

When CharityHowTo promotes your content through our channels, we may occasionally apply a discount to create urgency and drive conversions. Your publicly listed price is always protected — any promotional discounting only ever appears through our private promotional links, never on the version your own audience sees.

We're also naturally incentivized to keep discounts reasonable. When we promote, we share the revenue 50/50 — deep discounts hurt us too.

One optional pricing tool worth knowing about is our Pay What You Can feature — lets you set a standard price and a floor price, giving budget-conscious nonprofit professionals a reason to say yes.

Payouts are made monthly, no later than the 10th business day of each month. At the start of each month we'll send you your earnings total so you know exactly what to invoice — we pay via credit card invoice or ACH transfer, whichever works best for you.

On the accuracy side, you never have to wonder which sales count toward which rate. The two revenue models run on two completely separate links. Your 90% link is the one that lives on our website and is discoverable through search — so even organic sales you had nothing to do with pay you 90%. The 50/50 link is never publicly visible. It only appears in our email campaigns and direct promotions, so every dollar generated through that link is a result of our marketing effort. Clean separation, no gray area, no disputes.